TrustRadius Insights
Amperity has proven to be a valuable tool for businesses looking to consolidate and enhance their customer data. Users have praised the …
Overview
What is Amperity?
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.
Recent Reviews
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Amperity?
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
6 people also want pricing
Alternatives Pricing
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
What is SALESmanago?
SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret.SALESmanago aims to improve eCommerce…
Product Details
- About
- Competitors
- Tech Details
What is Amperity?
The vendor states that Amperity’s mission is to help people use data to serve the customer. The company aims to transform the way brands connect, identify, and understand their customers by leveraging AI to deliver a comprehensive and actionable customer 360 in less than 90 days. This view is designed to improve marketing performance, fuel accurate customer insights, and enable world-class customer experiences. A visual interface and SQL engine enable the accessibility of customer data across the company -- technical teams are freed from endless integration and data management, and business teams have direct access to the customer 360, analytics, and activation capabilities they need to build long-term customer loyalty and drive growth.
Amperity Competitors
Amperity Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(4)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Amperity has proven to be a valuable tool for businesses looking to consolidate and enhance their customer data. Users have praised the platform for its ability to create unique customer profiles by stitching together customer attributes from multiple data sources. With Amperity, companies can gain a comprehensive understanding of their customers' behaviors and preferences, enabling them to personalize their marketing efforts and target specific customer segments. The platform's identity resolution feature has been particularly beneficial, automating the process and reducing the need for manual list pulls. Additionally, users have found value in Amperity's segmentation tool, which allows for audience building, churn campaigns, and deeper customer insights. By leveraging multiple sources of data through Amperity, businesses have seen improved personalization, higher conversion rates, and more efficient email segmentation.
Furthermore, Amperity's predictive model has been instrumental in identifying potential customers and driving engagement through personalized offers and recommendations. Users have also highlighted the platform's ability to target VIP customers, those at risk of churning, and customers likely to purchase certain product categories. Amperity's customer data management capabilities have supported outbound communications across various channels such as email, mobile app push notifications, and social media platforms. Moreover, the platform provides a single customer view and real-time actionable insights, empowering businesses to make informed decisions based on detailed reports and analytics. Many reviewers have commended Amperity for streamlining sales processes, improving productivity, and facilitating effective collaboration within organizations. The software's user-friendly interface, customization options, integration capabilities with other tools, and responsive customer support have further contributed to its positive reception among users.
Easy to Use and Set Up: Several users have found Stitch to be easy to use and set up orchestrations for sending data to destinations. The user-friendly interface and intuitive design of the platform have made it accessible even for non-technical individuals. Helpful Support: Many reviewers appreciated the assistance and support provided by the Amperity team. Users were happy with the knowledge, responsiveness, and competence demonstrated by both the implementation and support teams at Amperity, making their experience with the platform positive. Valuable Data Insights: Multiple users mentioned that Amperity's product provided them with valuable insights into their customer data. Reviewers praised its ability to curate customer data, build segments, identify winback opportunities, drive higher retention rates, and understand customer behavior. This comprehensive view of customers has allowed businesses to optimize their marketing strategies effectively.
Long Query Execution Times: Many users have expressed frustration with the long query execution times in Amperity, which can be particularly frustrating when compared to other platforms like Snowflake. This issue has been reported multiple times and negatively impacts user experience and productivity.
Delayed Discovery and Implementation Phases: The discovery and implementation phases of Amperity have taken longer than initially promised for some users, resulting in delays in utilizing the platform effectively. These extended timelines have caused frustration as it hinders users from leveraging the benefits of Amperity in a timely manner.
Limited Analytics and Data Visualization Capabilities: Users have found that Amp360 has limited capabilities when it comes to analytics and data visualization. This limitation restricts their ability to gain comprehensive insights from their data, hindering effective decision-making processes. The need for more advanced analytics features and enhanced data visualization options has been highlighted by multiple reviewers.
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
August 31, 2018
Custora Poweruser for a B2C Online Floral Company
Custora is primarily used by our retention marketing team to support outbound customer communications. These are primarily through email, mobile app push notifications, and occasionally through social media channels (Facebook, Instagram). It helps us immensely with segmentation for a variety of our campaigns where we can become more targeted around aligning promotions with customers who showcase more applicable behaviors.
Custora also helped us build out our lifecycle marketing strategy. Through it's out of the box lifecycle triggers, it has allowed us to automate a lot of these types of messages. Additionally we have seen a lot of wins with using it's persona based segments to vary creatives.
Our acquisition marketing team also uses Custora extensively for lookalike audiences for paid media campaigns. We specifically use the higher value tiers as targets for these types of programs
Custora also helped us build out our lifecycle marketing strategy. Through it's out of the box lifecycle triggers, it has allowed us to automate a lot of these types of messages. Additionally we have seen a lot of wins with using it's persona based segments to vary creatives.
Our acquisition marketing team also uses Custora extensively for lookalike audiences for paid media campaigns. We specifically use the higher value tiers as targets for these types of programs
- Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
- Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
- Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
- Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
- We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
N/A
N/A
N/A
N/A
N/A
N/A
- Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
- We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications